Answer the following questions. Each question will probably require a paragraph to complete.
1.) What can happen that could change a PPC campaign from low-cost advertising to high-cost advertising?
2.) Name a way to increase your click-through rate.
3.) Which of three PPC tools and services researched are the best and why?
4.) Find another PPC service, not mentioned in your resources and write a sentence containing what it is and a good feature of it.
5.) Name an HTML tag that you should use in your site to help with SEO and why?
Writing Format: APA- Your paper
Please follow the APA guidelines.
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