The impact of TV watching on E-commerce
For this assignment, first read this Wharton School article (and watch the accompanying video): To Buy or Not to Buy: How Increased TV Watching Impacts E-commerce http://knowledge.wharton.upenn.edu/article/how-tv-…
Analyze what you read and watched. How have TV viewership and shopping habits changed? Is traditional cable (and advertising on cable) a thing of the past? How have internet streaming companies such as Netflix, Hulu, and Amazon Prime marketed themselves to succeed in this changing environment? Is internet streaming the future?
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The impact of TV watching on E-commerce was first posted on February 8, 2021 at 5:43 pm.
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