Students should pick a specific technology/case study, not a broad technological category or format (e.g. Do not analyse the printing press: look at Gutenberg’s movable type printing press. Do not choose the Internet; pick a specific Internet technology such as the BitTorrent protocol or streaming video).Projects must demonstrate an application of academic theory, and an ability to undertake critical analysis. They must show an understanding of key concepts discussed in MAS110, and build upon ideas from the required readings, as well as showing explicit evidence of self-directed academic research via in-text referencing and a reference list.Students are to choose one of the following formats in which to submit, and adhere to these length requirements as a guide, +/- 20%:Video (uploaded to YouTube): 3 minutes (e.g. photo essay, self-shot footage, animation)Image/text: 750 words plus images (e.g. webcomic, illustrated blogpost)Text: 1000 words (e.g. blogpost)Hypertext/interactive: 500 words plus functionalitySpoken/music/podcast (uploaded to SoundCloud/YouTube): 3 minutesOther platforms: seek permission from tutor and negotiate an appropriate length.NB. You may not use any audiovisual materials in your creative project to which you do not have the appropriate rights (e.g. embedding someone else's YouTube video in your YouTube video), as this breaches the policies of media services including YouTube, Vimeo, and SoundCloud. You should use self-created material, or (appropriately cited and licensed) Creative Commons material. If the service detects that you are using copyrighted material in your creative work, it may remove your work, thus preventing your tutor from marking it. Ensuring that your work does not breach copyright and these websites' terms and conditions is your own responsibility.The creative work will additionally be accompanied by a 500-word written rationale, detailing the process of making the creative work. This rationale should include:A brief academic justification of the chosen technology/case study topicAn account of the (academic) research usedA reflection of the creative process and use of technologies, including an objective critique of the creative affordances of the chosen presentation technology, and challenges faced / problems solved (if applicable)In-text and end-of-text referencesA hyperlink (URL) to the creative work. The creative work must be accessible, or a penalty will be incurred, potentially resulting an a mark of zero.A full transcript of the creative work (e.g. podcast script, blog text, etc.)This major assignment should demonstrate sustained effort. All technical (i.e. all non-iLearn) aspects of the creative project are students’ own responsibility, and you should be confident that you are competent enough to submit.Late assignments, unless accompanied by medical certification or an application for special consideration, will be penalised at a rate of 10% per day.Assessment Criteria:(Creative Work) Clarity of topic and research question(Creative Work) Use of chosen creative technology to convey argument(Academic Rationale) Evidence and application of research(Academic Rationale) Justification of creative form(Academic Rationale) Writing style and referencingThis Assessment Task relates to the following Learning Outcomes:Demonstrate an understanding of how technology interacts with media practices and culturesAnalyse and critique various contemporary media with regard to media theory and key precedentsAssess the historical and technological development of present-day media formsFormulate arguments and creative works based on appropriate research and incorporating academic referencesDevelop academic communications skills through use of online learning forums