scrub-daisy-marketing-plan

We will work in class with break out sessions to brain storm the elements of Scrub Daddy and the companies newest Product “Scrub Daisy” Specifics to be included in the plan and the grading rubric will be showed in following details

we will create a multi-dimensional plan(Marketing play) including all major marketing elements, promotional support, and a suggested roll out timeline.

AppearanceThis document/ power point should contain content that could be presented to stake holders and corporate leaders to gain funding for the company

10.0 pts

Outstanding Content and appeal

6.0 pts

Average Work

3.0 pts

Minimum Effort

0.0 pts

No Marks

10.0 pts

This criterion is linked to a Learning OutcomeSituation Analysis

5.0 pts

Thorough review of company status

4.0 pts

Brief review of Situation Analysis

2.0 pts

Minimal effort

5.0 pts

This criterion is linked to a Learning OutcomeSWOT

10.0 pts

Indepth SWOT

8.0 pts

Touch on SWOT each element with brevity

5.0 pts

Minimal effort

10.0 pts

This criterion is linked to a Learning OutcomeMarketing Objective

5.0 pts

Full Marks

0.0 pts

No Marks

5.0 pts

This criterion is linked to a Learning OutcomeMarketing Strategies

5.0 pts

Address packaging, pricing, distribution

0.0 pts

No Marks

5.0 pts

This criterion is linked to a Learning OutcomePromotional Elements

10.0 pts

How is the message carried to the consumer

0.0 pts

No Marks

10.0 pts

This criterion is linked to a Learning OutcomeCreativity of PresentationIt’s the field of advertising – it should be graphically compelling and informative.

5.0 pts

Full Marks

0.0 pts

No Marks

5.0 pts

Product Official Websit: https://scrubdaddy.com/scrub-daisy/

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