Students are required to research and analyse a multi-national entity (MNE) oftheir choice. In this report, students must address the following key themesfrom the unit, including:1. Macro-Environmental Risks2. Geo-political Risks and Opportunities3. Attractiveness of market entry of this company into:i) a specific European marketii) a specific Asian market.The following Unit learning Outcomes are applicable to this assessment:1. Analyse, evaluate and discuss theoretical and practical knowledge ofglobal business strategy, in the context of Political, Economic, Social,Technological, Environmental and Legal issues.2. Analyse, evaluate and discuss theoretical and practical knowledge ofinternational market entry options.