We are footwear company, Uniqers is a United States-based shoe manufacturer with unique designs, always aiming to keep product quality high and trying to reach loyal customers. The vision of the company is in fact hidden in its name, “Uniqers†emerged from the combination of unique and sneakers and aimed to convey the message of unique sneakers. The company is a company that is trying to hold onto the market. It started production only in North America and Asia-Pacific in the first years of its establishment and expanded its production in Europe-Africa and Latin America in the following years.
This criterion is linked to a Learning OutcomeAnalysis
30.0 pts
Full Marks
Analysis is concise, detailed, thorough; accounts for all five forces -Clear and concise introduction -Conclusion that summarizes key points of paper – Applies article concepts appropriately to selected business and industry -Includes a minimum of two force characteristics applied and explained for each of the five forces
0.0 pts
No Marks
30.0 pts
This criterion is linked to a Learning OutcomeDemonstrated understanding
10.0 pts
Full Marks
Demonstrated understanding of article concepts
0.0 pts
No Marks
10.0 pts
This criterion is linked to a Learning OutcomeResearch
10.0 pts
Full Marks
Research sources are thorough and appropriate for business analysis
0.0 pts
No Marks
10.0 pts
This criterion is linked to a Learning OutcomeEthics
10.0 pts
Full Marks
Ethical issues and characteristics relevant to firmâ€s industry and key stakeholders identified and developed -key stakeholders include customers, suppliers, competitors, shareholders
0.0 pts
No Marks
10.0 pts
This criterion is linked to a Learning OutcomeModel
10.0 pts
Full Marks
Prepares five forces model that clearly ties in with analysis -model is specific to and presents key aspects of studentâ€s analysis
0.0 pts
No Marks
10.0 pts
This criterion is linked to a Learning OutcomeWriting style
5.0 pts
Full Marks
Writing style: concise, clear, masterâ€s-level, APA format
0.0 pts
No Marks
5.0 pts
This criterion is linked to a Learning OutcomeGrammar/punctuation
5.0 pts
Full Marks
Flawless spelling, punctuation, grammar; Business-style writing
5.0 pts
No Marks
5.0 pts
Total Points: 80.0
1.Porter strategy article & synthesis
This assignment requires the MBA student to demonstrate highly developed and professional communication skills needed by effective business professionals.
1.The submission of a strategy analysis paper (80 pts)
Study the following article:
Porter, M.E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 79-93. Retrieved from Business Source Ultimate, via the Wilmington University Library online resources.
In this business analysis paper students are to thoroughly analyze the assigned company and prepare a five forces analysis specific to the assigned company and industry.
Guidelines for the paper:
I.Provide a brief introduction to your assigned company (e.g. what is its business, in what market is it, how long has it been in business, etc.)
II.Apply each of Porterâ€s five forces to your assigned company, indicating the threat level (e.g. high, moderate or low), why you have made this assessment.
III.Do NOT make recommendations for addressing these threats; only provide your assessment of the threats.
IV.Discuss one or more ethical considerations that are faced by either your assigned company or the market in which they operate.
V.Include a graphic of the Five Forces model that provides a bulleted synopsis of your assessment for each of the five forces.
Criteria for the paper:
I.Minimum of four (4) pages, to maximum (5) five pages (not including Porter Model illustration, title page, or reference page and any additional appendices).
II.APA style and formatting required. However, no abstract is required for this paper
III.Include a 1-page Porter model illustrating your analysis
IV. Reference page and title page
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