Case Study 3: Driving Ari Fleet Management with Real-Time Analytics
Why was data management so problematic at ARI? (1 Mark)
Describe ARI’s earlier capabilities for data analysis and reporting and their impact on the business. (1 Mark)
Was SAP HANA a good solution for ARI? Why or why not? (1 Mark)
Describe the changes in the business as a result of adopting HANA. (1 Mark)
Case Study 4: Zappos
Define SCM and how it can benefit Zappos. (1 Mark)
Explain CRM and why Zappos would benefit from the implementation of a CRM system.(1 Mark)
Demonstrate why Zappos would need to implement SCM, CRM, and ERP for a connected corporation. (1 Mark)
Analyze the merger between Zappos and Amazon and assess potential issues for Zappos customers. (1 Mark)
Propose a plan for how Zappos can use Amazon’s supply chain to increase sales and customer satisfaction. (1 Mark)
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