major written assignment on key advertising concepts
Using a real-world advertiser of your choice, respond to the following:
Identify and describe the advertiser’s use of at least 2 of these media:
- Print – newspapers or magazines advertising
- Out of home – outdoor or transit advertising
- Broadcast – TV or radio
- Interactive or alternative media – Internet, web site, email, mobile/texting
(Provide samples in the Appendix.)
Identify and describe the advertiser’s use of at least 2 of these creative tools:
- Copywriting
- Design or visual communication
- TV art direction
- Web design
(Provide samples in the Appendix.)
Identify and describe the advertiser’s use of two (2) of these tools:
- Brand advertising
- Direct response
- Sales promotion
- Retail advertising
- Global or international advertising
(Provide samples in the Appendix.)
check file below
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