When you have finished your research, write a four- to five-page paper answering the following questions. Make sure to cite both the required background readings as well as articles on Samsung and Apple:
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- To what extent does Apple engage in related diversification? To what extent do they engage in unrelated diversification?
- To what extent does Samsung engage in related diversification? To what extent do they engage in unrelated diversification?
- To what extent does Apple engage in backward (upstream) vertical integration? To what extent do they engage in forward (downstream) vertical integration?
- To what extent does Samsung engage in backward (upstream) vertical integration? To what extent do they engage in forward (downstream) vertical integration?
- Overall what major differences or similarities do you find between Samsung and Apple’s diversification and vertical integration strategies?
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