Opening Case: Market Entry at Starbucks
QUESTION 1: Why do you think Starbucks decided to enter the Japanese market via a joint venture with a Japanese company? What lesson can you draw from this?
QUESTION 2: What drove Starbucks to start expanding internationally? How is the company creating value for its shareholders by pursuing and international expansion strategy?
Closing Case: JCB in India
QUESTION 1: Why do you think that India was an attractive market for JCB?
QUESTION 2: Historically, JCB entered foreign markets through exports. Why do you think JCB generally favored exports?
QUESTION 3: In India, JCB decided to enter via a joint venture. What was the articulated rational for this? In what other ways might the joint venture strategy have benefitted JCB?
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