Suppose you are the promotional manager for a new line of cosmetics targeted to preteen girls. You have been assigned the task of deciding which promotional mix element (advertising, public relation, sales promotion, personal selling, and online/interactive) should be used in promoting it. Your budget for promoting the preteen cosmetics line is limited. Given the nature of the product, the stage in the product life cycle, target market characteristics, type of buying decision, available funds, and pull or push strategy, identify the promotional mix elements and examples of specific tools you would select. Give a justification for your selection based on the pros/cons of the tool and the product/market characteristics (i.e., nature of product, stage in product life cycle, etc.) mentioned above.
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