For this week’s Discussion, you examine marketing strategies to explore how a company can expand its market share.
Prepare the following:
Identify three similarities among the marketing of services and products, and suggest why you think these similarities exist.
Identify two differences between the marketing of products and services.
Compare how easy or difficult it is to customize products and services.
For a particular service you use, explain how it is standardized for all purchasers or customized for you and why this standardization (or customization) is important.
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