Defining your offering marketing homework help
You selected a product and you’ve identified a target audience. Now, it’s time to define the specific details of your offering!
For this assignment, create a 5-6 page paper (not including title page) that contains the following information:
- Include a concept statement. Concept statements are useful during the research phase as a means to obtain feedback on a new product idea from potential consumers before bringing the product to market. A concept statement must include the following key information:
- Headline (This can be as simple as “Introducing XYZ Product!”)
- Product Description (Include a short statement describing the key features of your product.)
- Value Proposition (What value does your product commit to deliver to consumers? What are the key benefits of using your product? What problem does your product help consumers solve?)
- “Reason to Believe” (Why should consumers believe that your product will deliver the value it promises? Be sure to provide facts here, not “fluffy” language!)
- Suggested Retail Price
- Image/Product Shot (Provide a drawing or mockup photo of your product.)
Include a title page, and proofread your final assignment for correct spelling, grammar, and punctuation. For more information about APA,
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