Create a Public Relations Plan for an Organization
For this assignment, you will create a public relations plan for an organization of your choice. The plan can be as long or as short as you like (i.e. one year or a three-month campaign). You will be graded on the following:
Format (APA, spelling, grammar, etc.)
Clarity (is the plan well organized, easy to understand, and cohesive?)
And how well you meet the following assignment objectives:
1) Introduce your organization and describe how a solid PR plan/campaign can benefit it.
2) Describe the situation: what is the public relations problem/issue, and what is the desired outcome?
3) Objectives: outline the specific goals/objectives your PR plan will accomplish.
4) Who is the audience? How do you know/how would you find out?
5) Describe the strategy–the big picture themes and approaches–your plan uses to affect change/solve the PR issue.
6) Describe the tactics–the tasks and channels–your plan uses to affect change/solve the PR issue.
7) Provide a brief calendar/timeline.
8) Describe how and when you’ll evaluate the plan’s success.
9) Include one press release you’d write to applicable media round your PR plan.
This assignment should be in APA format (see Purdue Owl if you have questions), double-spaced with title page, 12 pt font, 1 inch margins. Be sure to include in-text citations for any sources (including our textbook, any digital resources used, etc.) you use and a reference page. Page count is as long as you need to adequately (but concisely) create a PR plan with these guidelines
I also attached sample paper, so please take a look at it. You can use sample paper as a guide!
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Create a Public Relations Plan for an Organization was first posted on February 17, 2021 at 5:04 pm.
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