Classify each of the product/service described in the table below as PURE GOODS, CORE GOODS, CORE SERVICES, or PURE SERVICES; and explain the reasoning behind each categorization. (15 points)Note: For pure product, you need to explain how the customer receives no service component. For core product, you need to explain how both product and service components are present, but the product component is the core part of the offering. Similar logic also applies to the classifications of pure service and core service.How your response will be graded:
Correct categorizations: 1 point x 5 = 5 points
Logical explanation of each categorization: 2 points x 5 = 10 points
Bad quality of writing (unstructured response, spelling and grammar mistakes and typos): –1 point
A 2-hr tour of Boeing’s plant in Everett, WA with live commentary and snacks.
Classification:
Explanation:
A gift certificate for a 2-day full-size car rental that can be used by the recipient in the next twelve months.
Classification:
Explanation:
A used mattress bought from a yard sale (i.e. no warranty / guarantee, no return for any reason)
Classification:
Explanation:
A brand-new washing machine with a 5-yr warranty.
Classification:
Explanation: