1. Choose and identify a brand that you really like, and that you use and/or buy. It does not have to be from the hospitality industry; it can be anything. The only restriction is: If someone else in the class already chose the brand and posted about it, you can’t use it.
2. Describe a brand element for this brand. (Optional: include a picture.)
3. Critique the brand element based on the criteria below.
Memorable
Meaningful
Likable
Transferable
Adaptable
Protectable
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