Welcome to Module 5! This module provides an in-depth discussion of how to evaluate the strategic alternatives within each strategy type in the decision chain. These evaluation methods do not make the strategy decision but, rather, are constructs or maps for helping strategists think about the organization and its relative situation, thus enabling them to understand the potential risks and rewards of strategic choices.
Summary: Several strategic alternatives are available to health care organizations. To initiate strategic thinking and planning, the organization must have a process in place for understanding the internal and external environments and methods for evaluating strategic alternatives. This module provided several frameworks for evaluating adaptive strategies, market entry strategies, and competitive strategies. Methods to evaluate the adaptive strategies include the TOWS matrix, PLC analysis, portfolio analysis, and extended portfolio matrix analysis, SPACE analysis, and program evaluation. Market entry strategies are selected after the appropriate adaptive strategy is identified, which allows for expansion and maintenance of scope. Lastly, competitive strategies, which include strategic posturing and positioning strategies, are evaluated and selected.
Assignment Description:
For this assignment, based on your Chapter readings for this module, create an essay discussing the following:
1. Why should program evaluation be used for public health and not-for-profit institutions in the development of adaptive strategies?2. Explain the strategic position and action evaluation (SPACE) matrix. How may adaptive strategic alternatives be developed using SPACE?
Length: 1500-2000 words.
Structure: Include a Title page in APA style.
References: Include at least two scholarly sources, in addition to the textbook and provided material.
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