BeatTrop Foods is trying to choose one of three companies to merge with. Seven factors are important in this decision:
■ Factor 1: Contribution to profitability
■ Factor 2: Growth potential
■ Factor 3: Labor environment
■ Factor 4: R&D ability of company
■ Factor 5: Organizational fit
■ Factor 6: Relative size
■ Factor 7: Industry commonality
The pairwise comparison matrix for these factors is shown in the file P16_35.xlsx. The three contenders for merger have the pairwise comparison matrices for each factor also shown in this file.
Use AHP to determine the company that BeatTrop should merge with.