5. What are the costs and benefits of the proliferation of mass media technologies on human communication both personally and socially? ● Evaluates broad ethical and societal implications of mass media corporations, messages, and technologies. ● Distinguishes practical and ethical outcomes associated with the social application of propaganda techniques. ● Distinguishes the difference between fact-based media and opinion-based media. ● Examines possible implicit and explicit biases of media. ● Examines how individuals interact with media environments and how those interactions play a part in shaping society and personal experience. ● Appraises the extent to which mediums enhance or diminish rational thought, democratic processes, access to meaningful information, and ethical sense.