1. A brief profile of your chosen organisation.a. Include the full name of the organisation, its main trade, how long it has beenin business, where it is located, any other locations, employees, turnover,products, distribution and main competitors.2. A review of the current implementation of the Internet in the organisation.a. Type of web site(s)b. Use of the webc. How long the organisation has used the web for businessd. How great an impact you consider the Internet to be for this company3. How is the Internet advantaging this organisation?a. Rank according to the six areas of importance: cost reduction, new capability,communication, customer service, control, competitive advantage.4. For the industry related to this organisation, is the organisation ahead of the times, inkeeping with it, or behind?5. Distinguish between the e-Business and e-Commerce activities of this organisation.6. Discuss this organisation from the perspective of McKinsey’s 7 S’s of OrganisationalChange7. How has the use or potential use of e-commerce in your organisation impactedbusiness relationships in a general sense?8. What business model is in use within your organisation?9. What online marketplace analysis is in use within your?10. Which revenue models are in use within your organisation?11. Communications (fast enough?)12. Availability (Site up when you check it)13. Bugs on site through pages being unavailable or information typed in forms not beingexecuted?14. Can you tell who is hosting the site, if its not the organisation itself?15. Does the site appear to have an intranet? How can you tell?16. Does the site have an extranet? How is it accessed?17. Is there a database associated with the site? If so, what is its use and functionality?18. Are usage statistics available for the site?19. Use this site: http://www.ipaddresslocation.org/ to find the IP address for yourorganisation’s web site20. Now use http://www.networksolutions.com/whois/index.jsp or http://whois.ausregistry.net/to find the ownership information for your organisation21. Can you look at the code of the site and see the meta tags? If so, list a few of them.22. Is the information on the site up to date? How can you tell or not tell?23. What language(s) is the written in? HTML, XML, others24. Give your opinion of this site overall using your vast knowledge of e-Commerce fromthe past units you have taken.This week your case study development will be expanded to include some of theenvironmental aspects impacting your organisation.25. Using the lists presented in lecture this week, name and discuss your top threedrivers, barriers, and benefits to your organisation using the Internet forbusiness. Be sure to explain why you chose the three over the other options.26. Using the information shown below, discuss your organisation in the context of theseaspects of e-Commerce Micro Environments.Micro Environment? Customers – which services are they offering via their web site that yourorganization could support them in?? Competitors – need to be benchmarked in order to review the onlineservices they are offering – do they have a competitive advantage?? Intermediaries – are new or existing intermediaries offering products orservices from your competitors while you are not represented?? Suppliers – are suppliers offering different methods of procurement tocompetitors that give them a competitive advantage?27. Using the information shown below, discuss your organisation in the context of theseaspects of e-Commerce Macro Environments.Macro-environment? Society – what is the ethical and moral consensus on holding personalinformation?? Country specific, international legal – what are the local and global legalconstraints for example on holding personal information, or taxation ruleson sale of goods?? Country specific, international economic – what are the economicconstraints of operating within a country or global constraints?? Technology – what new technologies are emerging by which to deliveronline services such as interactive digital TV and mobile phone-basedaccess?E-business StrategyThis week your case study development will consider some of the e-business strategies ofyour organisation.1. Referring to the steps of e-Business adoption found in the slides for lecture week 5,indicate where your organisation falls within these steps.2. Discuss at least three of the competitive threats affecting your organisation (threat ofnew e-commerce entrants, of new digital products, and of new business models).3. Take the rest of the tutorial to work on your assignment due this week.Electronic Supply Chain ManagementThis week your case study development will consider some of the electronic supplychain methods used by your organisation. You will need to refer to the lecture on e-supply chain management during this exercise.1. Identify within your company the elements of the value chain:“Value chain: materials, information, payments, and services from raw material suppliers, throughfactories and warehouses”a. Describe what these would be for your organisation and how they might flowin the type of organisation that you are using. For example, are intermediariesused in your type of organisation? Use the diagrams found in the lecture slidesto identify parts of the value chain that pertain to your organisation. Describeand draw your own diagrams to illustrate. Be specific.2. Discuss the three supply chain flows within your organisation: material, informationand financial. Point out which of these you believe are electronic now, and forecastwhich may be made electronic to further enhance your organisation's effectiveness.Also be sure to identify which parts are upstream, internal and downstream.3. Consider the following e-commerce aspects of electronic supply chains: identifysuppliers, make payments, and check availability of supplies, automatic reordering ofsupplies through shared systems, track order progress, collaborative demand planningand forecasting. How many of these do you believe are currently in use within yourorganisation? You may not be able to get this information, so you may have to go oninstinct here. If your organisation is not using these things, do you think they shouldbe?4. Using the lecture slides as a guide, discuss some of the problems that yourorganisation specifically might encounter using electronic supply chain management.Electronic ProcurementIn this week your case study development will consider some of the electronicprocurement methods used by your organisation. You will need to refer to the lectureon e-procurement during this exercise.1. Examine the slide in the e-Procurement lecture that details the common procurementactivities in an organisation.a. How many of these activities apply to your organisation? Be detailed andspecific in your answerb. Assume that your organisation is not already using e-procurement options.i. Identify how many of the activities could be implemented within yourorganisation and how.Use diagrams to illustrate your points.E-Marketing and Customer Relationship Management (CRM)This week your case study development will consider some of the e-Marketing methods usedby your organisation. You will need to refer to the lecture on e-Marketing during thisexercise.1. Using a mix of the e-Marketing tools highlighted in the lecture, create an outline e-marketing plan intended to implement the e-marketing strategy. Consider thefollowing items when creating your plan:a. How can the organisation integrate traditional marketing approaches with e-marketing?b. How can the organisation use electronic communications to differentiateproducts and services?c. How does the organisation redefine marketing and communications mixes toincorporate new media?2. How would you go about assessing the effectiveness of a new e-Marketing campaignfor your organisation? Be detailed and comprehensive in your discussion.3. Which of four classic marketing activities of CRM has or have been used in yourorganisation. How? Please detail them.Which three techniques of CRM have been used in your organisation? How? Please detailthem.Change Management in Electronic CommerceThis week your case study development will consider some of the change management issuesthat may be faced by your organisation. You will need to refer to the lecture on changemanagement during this exercise.1. Consider all of the case studies completed to date for your organisation. Detail inabout 600 words the methods that you would employ to manage the change in yourorganisation if it were to undergo a full-scale electronic commerce initiative. Takeinto consideration what you know about your organisation's level of electroniccommerce immersion when planning your management of change internally. If youare working with an organisation with a high level of existing electroniccommerce/business, you will need one method of management, as opposed to anothermethod if your organisation has not previously had a great deal of electroniccommerce/business immersion.2. When you complete number 1 above, you may work on your team assignment for therest of the tutorial.Analysis and Design in Electronic CommerceThis week your task is to analyse the future need of your company case study. Consider all ofthe areas that you focused on throughout the semester and write a 2 page, single-spacedreport covering the areas that you feel will need to be upgraded to fully take advantage of e-commerce. In addition, include the following in your report:1. Use use-case analysis to determine the actors, use cases and relate actors to use-casesof your company's e-commerce systems.2. Review the site design issues from the lecture slides and report on whether theexisting company web site follows these suggestions.3. Identify the main security risks that exist for a company such as yours on the web.